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Field&Flask Brand Design

Craft Spirits Ontario, a collection of Ontario craft distillers was in need of a brand for their collaborative retail endeavour. I worked with them to develop a brand that feels quality, adventurous and true to Ontario. The name we settled on was Field&Flask 

"Field" is written in a script font and sitting above the word "flask" both sit on a dusty blue background
The "field and flask" logo is displayed on cream, blue, orange and yellow backgrounds

Logo

The customized type faces used in this logo represent the process of making spirits. The flowing, rounded, and more handwritten feeling typeface on top represents the Ontario fields where the process starts.

 

And the sharp edges and barrelled sides of the bottom typeface represent the flask, a symbol of high quality, the final step in the process.  

Iconography

I developed a set of icons for use in labeling in store and a useful asset to have in the tool belt. The icons represent the four main crops used to make spirits, potatoes, juniper berries, corn, and sugar cane.

Icons of juniper berries, corn, sugar cane and wheat.
Icons of juniper berries, corn, sugar cane and wheat.
Icons of juniper berries, corn, sugar cane and wheat.
Icons of juniper berries, corn, sugar cane and wheat.
Patterns that look like a rising sun, rolling hills and fields in the orange yellow cream and blue colours
Patterns that look like a rising sun, rolling hills and fields in the orange yellow cream and blue colours
Patterns that look like a rising sun, rolling hills and fields in the orange yellow cream and blue colours

Patterns

These patterns are another useful asset for the brand. They are meant to represent the fields of Ontario so important to locally crafted spirits. 

Merchandise & Signage 

An important part of the branding strategy involves creating recognizability within the space. The target customer likes to feel like part of an exclusive club, and well designed merchandise and stores create the sense that this is a club you want to be a part of.  

Patterns and logo emblazoned on a cardboard coaster
Patterns and logo emblazoned on a cardboard coaster
A starry sky above a field graphic and the field and flask logo are emblazoned onto a white teeshirt
A starry sky above a field graphic and the field and flask logo are emblazoned onto a white teeshirt
Field and sun pattern and logo are emblazoned onto a blue flask
Field and flask logo and rolling hills pattern are printed on a sign sitting above a retail shelf
Field and flask logo and rolling hills pattern are printed on a sandwich board sign
"Instagram" is written in a handwritten font inside a yellow text bubble
"Linkedin" is written in a handwritten font inside a yellow text bubble
"Emaik" is written in a handwritten font inside a yellow text bubble
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